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Create a complete brand identity and merchandise design board for a fictional lifestyle brand named [BRAND NAME].

Theme: soft pastel color palette, friendly mascot motif, clean white space, playful but premium retail design, and cohesive visual identity rules.

Board layout: vertical presentation board with organized sections for logo, mascot icon, color palette, typography samples, pattern tiles, packaging mockups, tote bag, enamel pin, sticker sheet, social media card, and small retail display.

Visual system: keep the same mascot, brand colors, line weight, rounded shapes, and illustration style across every asset. Use clear spacing, aligned grids, and editorial design hierarchy so the board feels like a professional brand guideline preview.

Merchandise details: show realistic product mockups with soft shadows, subtle paper texture, and tactile materials. Keep text short and readable, with placeholders allowed for brand name and tagline.

Finish: AI brand merchandise identity prompt example, brand identity and merchandise design board, pastel merchandise system, mascot branding kit, retail-ready visual identity presentation.